Ayala ENT & Facial Plastic Surgery

Last Updated: 7/29/2026

1. 1. INTRODUCTION

Ayala ENT & Facial Plastic Surgery (“we,” “us,” “our,” or “the Practice”) respects your privacy and is committed to protecting the personal information you share with us through our website (the “Site”). This Privacy Policy explains what information we collect, how we use it, and the choices you have.

This Privacy Policy applies to information collected through our Site. By using this Site, you agree to the terms of this Privacy Policy.

2. 2. INFORMATION WE COLLECT

We may collect the following types of information:

a) Information You Provide Directly

• • Contact and consultation request forms: name, email address, phone number, and any details you choose to include about your interests or questions regarding our services.

• • Chatbot interactions: messages you send through our website chat feature, which may include your name, contact information, and general questions about our services or scheduling.

• • Phone and text communications: if you call or text our office, we may retain records of that communication, including your phone number and the content of your inquiry, for purposes of scheduling, follow-up, and quality assurance.

• • Any other information you voluntarily submit, such as through newsletter sign-ups or surveys.

b) Information Collected Automatically

• • Standard technical data such as IP address, browser type, device type, pages visited, and time spent on the Site, collected through cookies and similar technologies.

• • Analytics data used to understand how visitors use our Site and to improve content and functionality.

We do not collect detailed medical history through general contact or consultation forms. Medical and treatment-related information is collected separately once you become a patient.

3. 3. HOW WE USE YOUR INFORMATION

We use the information we collect to:

• • Respond to consultation requests and general inquiries

• • Schedule and confirm appointments

• • Communicate with you by phone, text, or email regarding your inquiry or appointment

• • Operate and improve our chatbot and website functionality

• • Send informational or promotional communications, where you have consented to receive them

• • Comply with legal and regulatory obligations

• • Maintain the security and proper functioning of our Site

4. 4. CHATBOT DISCLOSURE

Our Site may include a chatbot feature to help answer general questions and direct you to the appropriate resources or staff member. Please note:

• • The chatbot is not a substitute for medical advice and should not be used to share detailed medical history or urgent medical concerns.

• • Conversations with the chatbot may be reviewed by staff to improve response quality and follow up on inquiries.

• • Please avoid submitting sensitive medical details through the chatbot; our staff will follow up directly for any information needed to schedule your consultation.

5. 5. PHONE & TEXT COMMUNICATIONS

If you provide your phone number, you may receive calls or text messages from our office related to scheduling, confirmations, reminders, or follow-up regarding your inquiry. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP” or by contacting our office directly at 956-688-3223.

6. 6. CHILDREN’S PRIVACY

This Site is intended for use by adults and is not directed to children under the age of 13. While the Practice does provide certain procedures for pediatric patients (such as otoplasty), any forms, scheduling, or communications regarding a minor patient are intended to be submitted by a parent or legal guardian on the minor’s behalf. We do not knowingly collect personal information directly from children through this Site. If you believe a child has submitted information to us directly, please contact us at 956-688-3223 so we can address it appropriately.

7. 7. COOKIES & TRACKING TECHNOLOGIES

Our Site may use cookies, pixels, and similar technologies to:

• • Understand website traffic and user behavior

• • Improve site performance and user experience

• • Support advertising and remarketing efforts, where applicable

You can control cookie preferences through your browser settings. Disabling cookies may affect certain features of the Site.

8. 8. THIRD-PARTY SERVICES

We may use third-party vendors to support website functionality, including but not limited to website hosting, form processing, chatbot software, appointment scheduling tools, and analytics providers. These vendors may have access to certain information solely to perform services on our behalf and are not authorized to use it for any other purpose.

We do not sell your personal information to third parties.

9. 9. DATA SECURITY

We use reasonable administrative, technical, and physical safeguards designed to protect the information collected through our Site. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. 10. YOUR CHOICES & RIGHTS

You may:

• • Request to know what information we have collected about you through the Site

• • Request correction or deletion of that information, where applicable

• • Opt out of marketing communications at any time

• • Contact us with any questions or concerns about this Policy

Requests can be directed to 956-688-3223.

11. 11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The “Last Updated” date at the top of this page indicates when the Policy was last revised. We encourage you to review this page periodically.

12. 12. CONTACT US

If you have questions about this Privacy Policy or how your information is handled, please contact:

Ayala ENT & Facial Plastic Surgery
800 E. Dove, Ste. F & G

McAllen, TX 78504
956-688-3223